Mobile Internet Growth - Further Rises Predicted

As if further proof were needed of the ever-growing importance of m-commerce, InMobi have released the results of their Mobile Media Consumption Report (MMCR) 2014, which shows a predicted increase in the number of people spending money using a mobile device this year of 15%. The report also shows that the success of mobile advertising is now comparable to that of TV advertising in terms of driving purchasing decisions.

As internet-capable mobile devices have become an integral part of our everyday lives, so trust in and reliance on these devices has grown. The results of InMobi's MMCR showed that 68% of people had spent money (on either digital or physical goods or services) using a mobile device and that 83% were expected to do so in the next year. The average user of mobile internet consumed around 6 hours of media each day, with around 60% using their mobile device as their exclusive or primary means of accessing the internet. It was found that many internet users (around 61%) bought products and services online whilst watching television while 83% said they used their device while waiting for something or on a long journey.

The MMCR shows that all online businesses must be fully prepared for the large and ever-growing number of visitors accessing sites using a mobile device. Along with targeted mobile advertising and the use of location tools and other visitor data, perhaps the most important aspect of maintaining a modern mobile website is that it is responsive, adapting automatically to optimally display on any mobile device. This ensures the visitor enjoys a smooth and seamless experience when using the website, allowing them to feel secure in their purchasing decision. Online businesses who do not maintain a modern responsive website are quickly falling behind as the number of discerning mobile web users continues to grow.

Brick technology offer a comprehensive web design and development service to our clients. From the very start, our exclusive team work to create an complete and individual solution that is subject to constant, ongoing optimisation to ensure consistently positive results. Responsive, adaptive and future-proofed, Brick technology websites are truly world class - please see the 'Work' section of our website to experience for yourself.